Publicity

Explanation and samples of Kyle Therral Wilson’s work launching a variety of publicity campaigns in publishing and performing arts

PUBLICITY

I have demonstrated success garnering earned media for a variety of books, as well as a couple of my own performing arts pieces. See below for some examples.


Taylor Swift: The Stories Behind The Songs

CHALLENGE: Maximize exposure for major book by notable music journalist Annie Zaleski about Taylor Swift’s entire catalog

STRATEGY: Pitch national publications, including exclusive excerpts, interviews with author; plan radio and podcast media tour; garner TV and radio news placement in local markets aligned with Eras Tour fall 2024 dates

WRITTEN ARTICLES

AXIOS: Cleveland author writes the book on Taylor Swift

PEOPLE: Taylor Swift's Shake It Off Came Out 10 Years Ago Today — And We've Got the Story Behind It (Exclusive)

INTERVIEWS WITH ANNIE ZALESKI

Dan Skinner: Some Books Considered

Swiftie School with Reagan Baylee

Arroe Collins Like It’s Live

WISH-TV Indianapolis

Fox 59 Indianapolis


Action Dude

CHALLENGE: Garner earned media for Action Dude, a middle grade graphic novel written and illustrated by notable cartoonist and Emmy-winning writer Andy Riley

STRATEGY: Target comic and graphic-novel oriented websites, emphasizing Riley’s resume, including cult favorite The Book of Bunny Suicides and his Emmy win for HBO’s Veep

COMICWATCH: Interview: Meet Action Dude & Creator Andy Riley

COMICS BEAT: Small Press Spotlight: ACTION DUDE from award winner Andy Riley debuts in May

THE POPVERSE: How Emmy winner Andy Riley's tweet led to action parody comic Action Dude


The Illustrated World of Tolkien: The Second Age

CHALLENGE: Garner interview for David Day, controversial Tolkien expert and author of The Illustrated World of Tolkien: The Second Age

STRATEGY: Pitch to Tolkien obsessives and journalists who’ve commented on Day’s contested expertise

THE GAMER: Author David Day On Tolkien, The Rings Of Power, And Being Banned From The Tolkien Society