Publicity
Explanation and samples of Kyle Therral Wilson’s work launching a variety of publicity campaigns in publishing and performing arts
PUBLICITY
I have demonstrated success garnering earned media for a variety of books, as well as a couple of my own performing arts pieces. See below for some examples.
Taylor Swift: The Stories Behind The Songs
CHALLENGE: Maximize exposure for major book by notable music journalist Annie Zaleski about Taylor Swift’s entire catalog
STRATEGY: Pitch national publications, including exclusive excerpts, interviews with author; plan radio and podcast media tour; garner TV and radio news placement in local markets aligned with Eras Tour fall 2024 dates
WRITTEN ARTICLES
AXIOS: Cleveland author writes the book on Taylor Swift
INTERVIEWS WITH ANNIE ZALESKI
Dan Skinner: Some Books Considered
Action Dude
CHALLENGE: Garner earned media for Action Dude, a middle grade graphic novel written and illustrated by notable cartoonist and Emmy-winning writer Andy Riley
STRATEGY: Target comic and graphic-novel oriented websites, emphasizing Riley’s resume, including cult favorite The Book of Bunny Suicides and his Emmy win for HBO’s Veep
COMICWATCH: Interview: Meet Action Dude & Creator Andy Riley
COMICS BEAT: Small Press Spotlight: ACTION DUDE from award winner Andy Riley debuts in May
THE POPVERSE: How Emmy winner Andy Riley's tweet led to action parody comic Action Dude
The Illustrated World of Tolkien: The Second Age
CHALLENGE: Garner interview for David Day, controversial Tolkien expert and author of The Illustrated World of Tolkien: The Second Age
STRATEGY: Pitch to Tolkien obsessives and journalists who’ve commented on Day’s contested expertise
THE GAMER: Author David Day On Tolkien, The Rings Of Power, And Being Banned From The Tolkien Society